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DPA:3520 New Ventures in the Arts

Offered each Spring Semester

Corequisites: ENTR:1350  or graduate student

Duplicates ENTR:2000


An analysis of arts administration principles and trends as applied to the creation of an arts-based enterprise. Students will examine case studies and create a business plan for a new arts organization or project.  Course topics include

  • Examination of nonprofit and commercial structures
  • Business models and strategic growth plans
  • Building and maintaining organizational teams
  • Arts incubation systems for new projects
  • Event management
  • Legal requirements for new ventures
  • Resources & cash flow for producing and presenting organizations
  • Co-productions, collaborations, and organizational mergers
  • Contract negotiation and hiring practices
  • Identifying and targeting potential audiences

For more information, please contact the instructor, David McGraw.

New Ventures in the Arts is a component of the Performing Arts Entrepreneurship Certificate, the Arts Management Emphasis in the Business Studies Track, and the Entrepreneurial Management Certificate at the University of Iowa.

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